DocumentationAccount and settings
Experiments Settings
Enable Experiments, choose an experiment goal, and set the storefront traffic allocation.
Experiments Settings configures automated storefront experiments for an eligible published store. Use it when you intentionally want Runner to optimize one selected business goal with part of your live traffic.
What this covers
You will know how to enable the Beta setting, choose a goal and traffic allocation, save it, and recognize starting or stopping states.
Availability and prerequisites
- Experiments is a conditional Beta page and is hidden unless enabled for the account.
- The store must be published. A draft shows a publish-first unavailable state.
- Enabling Experiments requires agreement to the linked Experiments Terms.
- Changing live experiment settings can affect storefront visitors. Review the selected goal and traffic before saving.
Entry path
Inside an eligible project, select avatar → Settings → Store → Experiments.
Controls
| Entry or button | Why it is useful | What happens next |
|---|---|---|
| Enable Experiments switch | Reveal or stop the store's Experiments configuration. | Turning on reveals goal and traffic controls; Save submits the enabled configuration. Turning off an active configuration starts stopping it. |
| Experiments Terms | Review the terms attached to enabling the Beta. | The legal section opens in a new tab. |
| Define Your Goal | Tell Runner which metric the experiment should improve. | Selecting a goal marks that card as active. |
| Traffic slider/input | Choose the share of storefront traffic allocated to experiments. | The value stays within the displayed minimum and 100%. |
| Quick percentage buttons | Choose a common traffic value. | The slider and numeric value update together. |
| Save | Apply the enabled goal and traffic settings. | Runner starts the configuration operation and disables controls until it finishes. |
Available goals include Conversion Rate, Add-to-Cart Rate, Checkout Initiated Rate, Banner Engagement Rate, Button Click-through Rate, and Average Order Value.
Configure Experiments
- Publish the store, then open Store → Experiments.
- Read the Beta description and Experiments Terms.
- Turn on Enable Experiments.
- Select one goal.
- Choose a traffic allocation at or above the displayed minimum.
- Review the selected goal and percentage.
- Select Save.
- Wait for the starting status to finish and confirm the saved state before leaving.
Stop Experiments
- Return to the same store's Experiments settings.
- Turn off Enable Experiments.
- Wait through Stopping experiment, please wait….
- Confirm the disabled state after the operation ends.
Do not repeat the toggle while an operation is in progress.
States and limits
- An unpublished store shows that the feature is not currently available and asks you to publish first.
- Starting experiment, please wait… blocks concurrent changes.
- Stopping experiment, please wait… blocks concurrent changes.
- Goal is required before Save.
- Traffic is constrained to the displayed minimum through 100%.
- The whole settings entry can be absent for accounts without the feature.
Troubleshooting
- If Experiments is missing, do not rely on a copied direct link; the feature is not enabled for the account.
- If the page asks you to publish, complete publishing before configuring a live experiment.
- If Save reports that a goal is required, select one goal card and retry.
- If controls are disabled, wait for the current starting or stopping operation to finish.
- If the saved state is unclear, reopen the page before toggling again.