SEO overview

Start an SEO analysis, move between search and AI-visibility views, and understand publication requirements.

SEO helps you inspect how a public storefront can be discovered in search results and AI-generated answers.

Entry path

Open a store project, then select SEO in the project navigation.

Publish the storefront unless Runner offers an eligible custom target in your workspace.
Confirm the public page loads before starting analysis.
Allow time for search and AI providers to have data about a newly published site.
Treat analysis as a snapshot of available sources, not a guarantee of ranking or mentions.

Control	What happens after you select it
AI Visibility / SEO	Switches between AI-answer visibility tools and the traditional search-analysis workspace.
Search Performance	Opens organic traffic, keyword, rank, top-keyword, and top-page estimates.
Backlinks	Opens links, referring domains, link history, and link-quality views.
Site audit	Opens technical crawl and issue results.
AI visibility sections	Opens the dashboard, prompts, keywords, citations, or mentions when available.
Analyze	Starts analysis for the eligible target. It does not edit or publish the storefront.
Analyze again	Requests a refreshed analysis and replaces stale results when the refresh completes.
Publish	Starts the separate publication-readiness path when the store is still a draft.
Google Search Console → Connect	Opens Apps filtered for Google Search Console when that connection is available.

Open SEO.
If you see the publication gate, use the publication path and return only after the live URL works.
Select Analyze when it becomes available.
Wait for the analysis state to finish; do not repeatedly start the same analysis.
Read Search Performance, then Backlinks, then Site audit.
Select AI Visibility to switch modes, then open its Dashboard, Prompts, Keywords, Citations, or Mentions tab when available.
Re-run with Analyze again after meaningful public changes or when Runner marks the result stale.

State	Meaning and next step
Publish gate	The current storefront is not eligible for public analysis. Publish and verify the live URL first.
Analyzing	Runner is collecting available data. Wait for completion.
Updated	The displayed snapshot completed successfully.
Stale	Public data may have changed; use Analyze again when a refresh is useful.
Partial result	Some providers returned data and others did not. Use the available sections and retry later.
Target unreachable	Open the public URL directly, fix access or publication, then analyze again.