Metrics and filters

Choose a reporting window and interpret the headline metrics in Runner Analytics.

Use the Analytics time filter to compare the same store metrics over a useful reporting window.

Entry path

Open a store project → Analytics → time-range selector at the top of the page.

Decide which question the period should answer: today’s activity, a recent week, or a broader month.
Use one period consistently while comparing cards and charts.
Remember that a partial current day is not directly comparable with a complete past day.

Control	What happens after you select it
Last 24 hours	Refreshes the dashboard with activity from the most recent day.
Last 7 days	Refreshes cards and charts for the recent week. This is the default view.
Last 30 days	Refreshes the page with a broader recent trend.
Summary metric card	Shows the metric for the active window; selecting a period changes the value shown.

Open Analytics.
Select the shortest range that still contains enough activity to answer your question.
Read Sessions to understand the amount of traffic.
Read GMV and Net Sales together to understand merchandise value and reported sales.
Read Conversion Rate only after checking that sessions and purchases exist in the same period.
Keep the selected range unchanged while comparing the charts below.
Repeat with another window only when you need a broader or more recent view.

A larger number is not automatically an improvement; traffic quality, refunds, and period length matter.
A percentage can move sharply when the number of sessions is small.
GMV and net sales answer different questions, so do not treat them as interchangeable.
Runner reports the data available for the selected period; it does not forecast future results on this page.

State	Meaning and next step
Selector changes but values remain empty	The new period also has no matching events. Try Last 30 days and confirm the store has traffic or orders.
Values change more than expected	Check whether the periods have different lengths or include an unusual order or refund.
Metric is unavailable	Confirm plan access and reload the page. If other Analytics sections also fail, contact support with the store and selected period.