Backlinks and site audit

Review inbound links, run a technical crawl, and turn visible SEO issues into a safe improvement plan.

Backlinks and Site audit help you inspect off-site references and on-site technical problems from the same SEO workspace.

Conditional: Both sections require an eligible analyzed target. Link and crawl data can be incomplete, and optional Lighthouse results depend on a successful page check.

Entry path

Open a store project → SEO → Backlinks or Site audit.

Before you start

Publish and open the target storefront successfully.
Complete the initial SEO analysis.
Decide whether you need link context, a technical crawl, or both.
Do not remove or redirect pages solely from an automated issue label; inspect the affected page first.

Backlink controls and results

Control or section	What it shows or does
Backlinks	Opens total links, referring domains, top domains, and top linked pages.
Follow / Nofollow view	Separates link types when the provider includes that information.
New / Lost history	Shows link changes recorded by the provider.
Broken backlinks	Lists links that appear to lead to an unavailable destination.
Spam score	Provides a provider signal for review; it is not proof that a domain is harmful.
Ask Runner to audit these	Opens a new Runner conversation with the saved backlink evidence and an audit request. It does not remove links or change the store.

Site-audit controls and results

Control or section	What it shows or does
Start New Audit	Opens the crawl setup. It does not change the storefront.
Maximum-pages control	Limits how much of the public site the audit attempts to crawl.
Include Lighthouse	Adds supported performance, accessibility, best-practice, and SEO checks.
Run audit	Starts the configured crawl.
Issues	Lists grouped findings so you can open the explanation, recommendation, and affected pages.
Pages	Shows each crawled URL with status, title, H1, word count, image count, and response time.
Fix all with Runner	Opens a new Runner conversation with the saved audit evidence and a broad fix request. It does not edit or publish the store by itself.
Issue row	Opens why the issue matters, the recommendation, and affected pages.
Fix with Runner	Opens a new Runner conversation with the selected issue, affected URLs, and a fix request. It does not edit or publish the store by itself.

Run a focused audit

Open Site audit.
Select Start New Audit.
Choose a page limit appropriate for the public store.
Enable Lighthouse only when you need the extra page-quality checks.
Select Run audit and wait for completion.
Use Issues to start with high-impact findings, then use Pages to inspect the affected URLs and page-level data.
Open an issue and verify its affected pages manually.
Use Fix with Runner for one appropriate finding, or Fix all with Runner for a broad review request; both open a Runner conversation and require you to review any proposed work before accepting or publishing changes.

Troubleshooting

State	Meaning and next step
No backlinks	The provider found no link data for the target; this is not proof that no links exist.
Lost link	The provider no longer sees a prior link. Open the source and destination before acting.
Crawl failed	Confirm the public URL is reachable and not blocked, then run a smaller audit.
Lighthouse unavailable	Use the crawl results that completed and retry the optional check later.
Issue count is zero	No matching issues were returned by this audit; continue normal storefront review.