Search performance

Read domain, organic traffic, keyword, and top-page estimates without treating them as guaranteed rankings.

Search performance helps you identify which queries and pages appear most important in the data available to Runner.

Conditional: These estimates appear only after an eligible SEO analysis returns provider data. A new or low-traffic domain may have little or no data.

Entry path

Open a store project → SEO → Search Performance.

Before you start

Complete a successful SEO analysis for the public target.
Use the analyzed domain shown by Runner, especially when the project has more than one domain.
Read provider estimates as directional signals; they may not match first-party analytics exactly.

Main sections

Section	What it means
Estimated organic traffic	A provider estimate of visits from unpaid search.
Organic keywords	Search terms for which the domain has available visibility data.
Domain rank	A comparative authority or visibility measure from the available provider.
Top 3 keywords	Keywords estimated to rank near the top of search results.
Top keywords	Queries with their available position or traffic information.
Top pages	Public pages receiving the strongest estimated organic visibility.
Ask Runner	Creates a new Runner conversation with the saved report evidence and a suggested improvement request. It does not edit or publish the store by itself.
See 5 quick wins	Creates the same evidence-grounded Runner handoff so you can ask for prioritized opportunities in chat. Review any proposed work before applying or publishing it.
Analyze again	Requests a new snapshot; it does not change content or ranking.

Review search opportunities

Open Search Performance after analysis completes.
Confirm the analyzed domain is the public storefront you intended.
Read the summary metrics as a baseline, not a promise.
Scan Top keywords for terms that match the products and audience.
Open or note the corresponding Top pages.
Compare the page content with the shopper question behind each useful keyword.
Make storefront changes through Runner or the store editor, then publish them separately.
Return later and select Analyze again when enough time has passed for public sources to change.

Troubleshooting

State	Meaning and next step
No organic data	The provider may not have enough information for the domain. Confirm publication and try again later.
Keyword but no matching page	Open the page list and public site; the provider may attribute the query to a different URL.
Estimate differs from Analytics	Analytics records store events; SEO uses external search estimates. Align the question before comparing them.
Newly published content is absent	Search discovery is not immediate. Confirm the page is public and wait before refreshing.