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Ad creatives and trending
Compare connected ad creatives and browse Meta or TikTok inspiration without confusing discovery data with your own campaign results.
Creatives helps you compare media from connected campaigns, while Trending helps you discover and organize public ad inspiration.
Conditional: Both pages sit behind Runner Ads availability and plan access. Creative performance needs a supported connected account and returned campaign data; trending library results depend on the external discovery source.
Entry paths
- Store project → More → Ads → Creatives.
- Store project → More → Ads → Trending.
Before you start
- Confirm the workspace and plan can open Runner Ads.
- Connect an authorized Google or Meta account before expecting creative-performance data.
- Choose one performance question or inspiration theme so filters remain useful.
- Treat external trending data as reference material, not as your store’s measured result.
Creatives controls and click results
| Control | What happens after you select it |
|---|---|
| Time range | Refreshes creative metrics for the past week, month, or broader recent period. |
| Account picker | Filters creative data when multiple supported accounts are connected. |
| Sort | Orders cards by spend, return on ad spend, clicks, impressions, revenue, click score, or convert score. |
| Metric chips | Adds, removes, or reorders the metrics shown on creative cards. |
| Creative card | Opens the creative preview and available performance details. |
Review connected creatives
- Open Ads → Creatives.
- If the connection prompt appears, connect the authorized Google or Meta account first.
- Select the reporting window and account.
- Choose the sort that matches your question.
- Keep a small set of metric chips visible so comparisons remain readable.
- Open a creative card to inspect the asset and its available metrics.
- Compare several creatives before deciding that one image or video caused the result.
Trending controls and click results
| Control | What happens after you select it |
|---|---|
| Meta / TikTok | Switches the external ad library being browsed. |
| Keyword Search | Requests ads matching the submitted keyword. |
| Country, media, status, or time filters | Narrows the current library when supported by that source. |
| Sort | Reorders results using the available recency, impression, publication, or reach signal. |
| Clear | Removes active filters and returns to the default library query. |
| Ad card | Opens a larger preview with the details returned by the source. |
| Impressions Index in a Meta detail | Shows the non-negative index supplied for that external snapshot when one is available. It is not your store's measured campaign performance. |
| Star / Save to collection | Opens existing collections for the ad snapshot. |
| New collection | Creates a named collection and saves the selected ad to it after success. |
| Collections | Opens saved inspiration; selecting a collection shows its saved ad snapshots. |
| Back to Trending | Returns from collections to the discovery view. |
Save ad inspiration
- Open Ads → Trending.
- Choose Meta or TikTok.
- Search for a product, audience, or message theme.
- Narrow results with only the filters needed for the question.
- Open an ad to inspect it.
- Select the star to open Save to collection.
- Choose an existing collection or create a clearly named new one.
- Open Collections to confirm the snapshot was saved.
Troubleshooting
| State | Meaning and next step |
|---|---|
| Connection prompt in Creatives | No supported performance account is connected. Complete connection first. |
| Empty creative grid | The selected account, period, or provider returned no creatives. Broaden the filter and confirm campaigns exist. |
| Empty trending results | Clear filters or use a broader keyword; the source may have no matching data. |
| Meta detail has no Impressions Index | The current external snapshot has no usable value. Missing does not mean zero. |
| Empty collection | No saved snapshot is in that collection. Return to Trending and save an ad. |
| Save failed | The snapshot or collection was not confirmed. Retry after reloading the source card. |
| Strong trending ad | It is inspiration, not proof that the same creative will work for your store. Create and measure your own campaign separately. |