Analytics & Insights
Understand who visits your website, what products perform best, and get AI-powered optimization strategies.
Analytics & Insights
Analytics & Insights help you understand:
- Who is visiting your website
- Where they come from
- Which products perform best
- Whether users complete purchases
- If there are issues causing sales decline
Runner AI's Analytics module not only provides data charts but can also intelligently interpret the meaning behind the data through AI, provide optimization strategies, and in the future, automatically diagnose your website's health.
Table of Contents
1. Dashboard Overview
Access: Dashboard
You can view your website's overall performance with data panels including:
✔ Visitors
Track unique visitor numbers to measure brand exposure.
✔ Sessions
Each user visit creates a session, used to measure user activity.
✔ GMV & Net Sales
Display total sales within the selected time range.
✔ Conversion Rate
The ratio from browsing to purchase, an important indicator of store health.
✔ Top Products
Show best-performing products, sales quantity, and transaction amount.
✔ Refund Rate
Monitor after-sales performance and product quality feedback.
✔ Cart Abandonment
The percentage of users who add products to cart but don't complete purchase.
2. AI Data Analysis Assistant
You can directly chat with AI to ask any data-related questions, such as:
Example Questions:
- "Why did traffic suddenly drop yesterday?"
- "What were the best-performing products during Black Friday?"
- "Which product has the potential to become a bestseller?"
- "Help me analyze why conversion rate dropped 20% this week."
- "Generate action recommendations to boost sales."
- "What are the sources of new users in the past 30 days?"
AI will provide based on your store data:
- Reason explanations
- Trend analysis
- Actionable optimization strategies
- Product recommendations and marketing suggestions
💡 Current feature is in public beta, with priority access for select users.
3. AI Site Health Check
(Coming Soon)
AI will automatically scan your website and provide a health score. Planned features include:
(1) Site Completeness
Checks:
- Whether you have an About page
- Whether favicon is uploaded
- Whether category pages are set up
- Whether product descriptions are complete
(2) Product Diversity
Determines if your website appears empty, including:
- Whether product quantity is sufficient
- Whether common product attributes are covered
- Whether high-quality images are present
(3) SEO Health
Including:
- Whether Meta Title is set
- Whether Meta Description is missing
- Whether image Alt text exists
- Whether URLs are standardized
(4) Performance
Scans:
- Loading speed
- Whether video file size is too large
- Whether image format is optimal (e.g., WebP)
AI will provide:
- Health score (0–100)
- Issue list
- Priority ranking
- Actionable fix recommendations
4. Best Practices
✔ Check dashboard weekly
Stay informed about website health.
✔ Focus on the "Traffic → Purchase" conversion funnel
Any abnormality in any stage will affect GMV.
✔ Use AI to analyze trend changes
Quickly identify issues without data analysis experience.
✔ Invest more resources in bestselling products
Such as ads, content optimization, restocking.
✔ Monitor cart abandonment rate
If it exceeds 70%, there's usually a user experience issue.
5. FAQ
Q1: How frequently is data updated?
Most data is updated in real-time or within a few minutes.
Q2: Why isn't my dashboard showing sales?
Possible reasons:
- No customers have completed payment
- Using unsupported payment methods (more channels will be integrated in the future)
Q3: Do I need to install Google Analytics?
Not required, but GA can provide more in-depth traffic source data.
Q4: Will the AI Data Assistant view my private data?
No. AI only reads anonymous statistical data from your store, without accessing customer privacy.
Q5: When will the AI diagnostics feature be fully available?
Expected to be available to all paid users in the official version iteration.